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Primera opens sales office in São Paulo

The new office serves the company’s customers throughout Latin America

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By: Greg Hrinya

Editor, Label & Narrow Web

Primera Technology, a manufacturer of specialty printers and CD/DVD and Blu-ray Disc publishers, has opened an office in São Paulo, Brazil. The office will provide sales and support to all of Primera’s customers in South America, Central America and Mexico.

Overseeing the new office is Carlos Levenstein. He will serve as managing director, Primera Latin America. Previously, Levenstein served for 10 years as Brazil country manager for Zebra Technologies.. The office has multi-lingual sales and technical support staff available during regular business hours.

“We are very pleased to have Carlos Levenstein join at Primera Latin America,” says Mark D. Strobel, Primera’s vice president of sales and marketing. “Carlos and his team will be focused on expanding Primera’s presence in this fast-growing part of the world. We are confident that our resellers, distributors and end users in the region will benefit from their efforts.”

Primera Technology is based in Plymouth, MN, USA.


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